5 september | 12:00PM – 1:00PM | at your desk or on your portable device
Traditional approaches to business development, such as coffee meetings and attending industry events, are time-consuming and limited by your ability to be in only one place at a time. This personalised approach to winning new clients restricts your growth potential – or to put it another way, it isn’t scalable.
Digital marketing, on the other hand, enables you to communicate with many potential clients at the same time, regardless of where you are and what you are doing. It works for you 24/7 and (if done well) targets your market as a whole, not just people you cross paths with. The number of client leads generated is down to the quality and relevance of your marketing, not the number of hours you spend at conferences and cafes.
Digital marketing provides great opportunities for the profession, particularly for firms with growth aspirations who are willing to be nimble and embrace new ways of working. At the same time, digital marketing is also a potential threat because it is a key tool for businesses seeking to disrupt the legal industry. In Australia, online providers such as Lawpath and Legal Vision, have already built big online brands this way, which has allowed them to raise external capital to accelerate growth.
Simmonds Stewart has used digital marketing to grow its client numbers by nearly 1,000% since the firm started on this path in 2013. The firm’s website attracts significantly more visitors than any other law firm website in New Zealand and is the spearhead for the firm’s growth in Singapore and Southeast Asia.
who should attend?
Lawyers who are interested in innovative ways to generate new client leads. Law firm marketing managers. Accountants and other professional services providers.
The webinar will provide lawyers with one CPD hour towards their 2018 CPD tally.